Skip to content

Create your first AI Shoot

With AI Shoot, you can produce high-quality on-model imagery at scale for your product description pages. This guide walks you through the key steps to get started.

Like in a traditional photoshoot, you need specific ingredients to produce an AI Shoot:

  • Products (SKUs)
  • Models
  • A production brief

The first step is to add products (shown as SKUs in the UI) to the system. Each SKU you add can be reused in any number of Shoots.

SKU creation interface

For each SKU, you should provide both a front and back image if you plan to produce back views. Even if you aren’t planning back views, providing both images is strongly recommended to maximize the quality of other views such as three-quarter angles.

Your SKUs will be named after the front image filename. You can modify this value during upload. This naming is important because it will be used as the default for Shots (looks), which determines how your exported files will be named.

Make sure your input images follow our AI Shoot input requirements to ensure optimal results.

A Brief defines what you want to shoot and how. On the Brief page, you need to configure:

  • Name - A descriptive name for your brief
  • Models - The AI models you want to use
  • SKUs - The products you want to shoot
  • Views - The angles you want to produce, including their framing and post-processing workflows

Brief page configuration

Once configured, create the Brief to proceed to Shot creation.

Shots are combinations of a model, SKUs, and styling options. Each Shot will produce all the views configured at the Brief level.

Shot creation interface

You can create as many Shots as needed, but we recommend starting with groups of 5 or fewer as you get familiar with the system.

When you select a Hero SKU by clicking the star icon, the Shot name will automatically match that SKU. You can override this with a custom value. Your final results will be named using this value combined with the view index.

Hero SKU selection

Once you’ve created your Shots, send them for processing. You will then land on the results page, which can be viewed by view or by Shot.

Results ready for selection

Use the “by view” page to select the winning results generated by the AI. You must select at least one image to be able to download your results.

Selecting AI results

If none of the generated variations match your expectations, you can retry all, but keep in mind this will consume additional credits.

Once an image is selected, it will go through the post-processing workflow configured at the Brief level (if one exists). This sets your image to your target specifications. This process can take several minutes depending on the workflow used and system load.

Once processing is complete, download your results from either the “by view” or “by shot” page.

Download results

Looking to automate your AI Shoot workflow? See the AI Shoot API documentation to manage SKUs and retrieve results programmatically.